Martini & Rossi
The History
Since 1863, the company has contributed to writing the history of the wine industry but also, in some respects, that of our country, of Italian style and excellence in the world.
It has been 160 years of success, of effective communication, of sensational victories with Martini Racing and with our products all over the world.
Martini continues to be an icon of Italian taste, confirming its vocation as a brand of international prestige, enjoyed by millions of consumers every day.
In a portfolio of products of excellence, Asti Martini shines with ever-increasing brilliance, acknowledged for its characteristics of elegance and value, and also standing out from an aesthetic point of view.
Asti Martini will continue to be one of the products of reference for the company and the Group, playing a leading role in supporting the evolution and the needs of the markets, further strengthening the bond with our hills and the production process.
THE IDEA
The idea that led to the establishment of the Martini & Rossi Observatory was conceived in 1987, arising from the need to strengthen the link with the territory in agreement with the grape growers, unifying them with the company, which then processes the grapes and markets the wines. This defined the completeness of the cycle: from the land to the bottle.
The aim is always to pay the utmost attention to every stage of production, safeguarding the territory, sustainability and the economy by promoting this excellent product – Asti spumante – all over the world.
Virtual Tour
